DORITOS CORIANDER

Love it or hate it, the conversation around coriander is always polarizing. Fun fact: some people think coriander tastes like soap.

Knowing coriander is unapologetically divisive, we introduced 500 limited edition packs of Doritos Coriander in Australia. With a vivid green palette and thick layers of leaves, we didn’t shy away from causing a stir.⁠

Deliciously fragrant and indulgently soapy.

Targeting gen-z, we want to present an unpopular opinion to coriander—it’s the best. Provoking the haters to try the chips and shout about it on social media.

Publications

The Last Ever Bag Of Coriander Doritos Is For Sale On eBay RN & Bidding Is Over $1,000