DOI KHAM
VIRGIN MARY

While conventional wisdom may suggest that taste is paramount, "Virgin Mary" challenges this notion head-on. This innovative concoction may not cater to everyone at first sip. However, beneath its initial impression lies a treasure trove of health benefits, crafted to elevate your well-being to new heights.

"Overcome the taste with its benefits."

This notion encapsulates the heart of the campaign, inviting consumers to embark on a journey where every sip delivers not just satisfaction, but genuine, transformative advantages for your body and mind.

Result

" 1 million+ total impressions. "

" The most talked about campaign on social media. "

" #VirginMary #OvercomeTasteWithBenefits
became the top trending hashtags after 1 day of launch. "

Adman 2017 Silver Award Winner

Credits

Client – Doi Kham
Agency – BBDO Bangkok