COPPER KETTLE RESTAGE

For over 17 years, Copper Kettle has reigned supreme in the realm of New Zealand's kettle chips market, setting the gold standard for unparalleled taste and quality. Yet, in the wake of its success, a sea of imitators has emerged, diluting the once-distinctive landscape with uninspired replicas.

In response to this, Copper Kettle boldly charts a new course— through meticulous market analysis, we've discovered a territory of differentiation amidst the 'Sea of Beige,' setting our sights on a vision that is unmistakably Copper Kettle.

Enter a realm where tradition meets modernity, where heritage is revitalized through a bold, copper-infused aesthetic, unveiling a refreshed identity that embraces the brilliance of a new logo, the allure of scratch copper textures, and the unmistakable gleam of a gloss finish.

"Crafted with care to be imperfectly perfect."

Key Visuals